It is important to understand the market for which you are selling. Once you understand the types of customers you want to reach, then you need to put into place a plan for reaching those customers. For example, if you are trying to marketing a text messaging service to businesses, then you have to know what costs are associated with text messaging, what types of fees and integrate that into the cost you offer to your client. Emailing people doesn't really work initially. You will need to go out and make calls or walk in doors and make relationships. People rarely do business with people they don't trust. Give them a reason to believe that you are honorable, trustworthy and that you can actually do the work you say you can do.
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