Tuesday, February 24, 2015

How can I best market an 'on the go' business?

Congratulations on creating a viable virtual lifestyle! You're leading the next wave of business innovation.
It's important to have an address, even if you rarely receive snail mail. One way to do this is by purchasing a mailbox at one of the many mail service centers that offer them, along with copying, printing, etc. This also gives you a place to receive UPS and FedEx packages, because most such businesses will sign for them and let you know when a package arrives. You can likely also rent a mailbox at a business incubator, or at least use it as your business address.
In terms of building an effective business, I would emphasize the client benefits of your mobility: twilitlens comes to you, whereever you are and whenever you need premium photography, e.g.: "Your phone can only take you so far. But for those wedding portraits? Twilitlens is the service you want."
Beyond this, do you know where your target market hangs out online? Be there, whether it's Pinterest, Instagram, Facebook, Google+, Twitter, all of the above and more, with images that showcase why you're the answer to their needs. And of course, get those testimonials from delighted clients ASAP while they're still rhapsodizing over your work, and post them everywhere with links to your contact info.
You might also want to see what shows up under hashtags for your keywords, such as photography, portraits, wedding photos, etc., and target your marketing towards what people express they most want/need.

No comments:

Post a Comment