Yes, social media would be a good channel but it's not a strategy on it's own.
For social media to work, you need to have high quality relevant content to share with your audience.
Here is 4 (very) high level steps I would go through.
1) Develop buyer personas - the who, what, where, why, behaviors, topics, keywords ect of each of your typical/target customers. What are the problems they are solving with your products? What type of messaging do they respond too? Learn and document as much as you can about your buyer. The more you understand them, the better.
2) Persona focused website - Your website should be a hub of content tools to help your buyer personas. You want to be seen as an industry expert. You want to showcase products but you also need content that is relevant to each of your buyer personas within the 3 stages of the buyers journey. (1. Awareness stage 2. Consideration stage 3. Decision stage) This content includes blog posts, ebooks, product sheets, social messaging, video, info graphics and more.
3) Buyers Journey mapped to your Content - Your content should be written(blogs) to your specific buyer persona and should be categorized in the appropriate sales funnel stage. You will need to be creating content regularly on a quality CMS like Hubspot or Wordpress so the search engines find you.
4) Social media publishing & monitoring - You're now equipped with the right content to market on social media. Search for people that match your buyer personas and engage them personally and with your content.
As for which social media networks, I would search for groups on Linkedin that your buyer personas would join and would use Twitter to seek out leads and industry related accounts. There probably are also some online industry communities you should engage with.
There is much more details to go into the strategy you would probably require.
Hope this helps
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