October 24, 2010 by STONE

The most basic of network marketing tips will always be about building relationships. That is the only way to differentiate this fine art from offensive telemarketing and spam. It will help you to realize that ‘networking’ is about getting to know people and letting them get to know you.

Relationship building works a lot better than in-your-face sales techniques that are so easy to say ‘no thanks’ to (in fact where you can’t wait for them to take a breath so you can interject a ‘no’ so they will stop). People are much more likely to do business with someone they are familiar with and who use a little finesse in approaching them.

In the 1980’s where the art of ‘networking’ in person was being discussed, they emphasized not to be obviously exploitive; even to the point of not mentioning anything about business or your agenda on the first meeting. The only thing you were advised to do was give them a card. Then you might phone them a few days later and invite them to lunch or approach them about your ideas in a discreet manner.

While Internet marketing of course is not usually in person, the same principles, with a little tweaking might apply. For example if you invite them to comment on your blog and then start a dialogue, or you have a site that offers them a report that might help them for free, and then contact them a few days after you deliver the report to ask them what they thought of it.

Another of the major network marketing tips that is related to the Internet environment is one about how to get the best leads. If you understood the concepts above, then you will realize that buying lists of anonymous email addresses is not the best approach. Not to mention the fact that you will likely have a very low return on your investment.

It is best to have a list of people who have expressed an interest and come to you for information, rather than the other way around, where you are giving them information they may not be interested in. You want to create the best atmosphere that is conducive to business before you approach someone.