different factors will decide what advisor or coach you want to have on your side when starting a company. There are initatives like the Startup Weekend (in New Zealand), where I am helping entrepreneurs from the beginning - there might be similar events in your town where you can get some great results from. A good startup coach will try to listen and understand you first. Only if they understand your true values and what your product or service is, you will get great results with them. Also, when it comes to setting actions for you and guiding you through, they will respect your individual personality - an introverted startup entrepreneur will not really thrive in a public speaking marketing gig - but may be a brilliant blog writer.
Select a few coaches or advisors in your area - ideally certified or registered coaches - and contact them for a initial meeting so you get to know them and their work style, then select them based on rapport and trust.
I hope this helps!
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